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full time Traffic Acquisition Manager (H/F)

En tant que à Paris

---- Recruteur

---- Missions du poste
Rail Europe is the official distributor representing all the European railways and networks.

you will be Responsible for the day to day management of paid digital marketing channels and SEO to maximise site traffic and customer acquisition across all Rail Europe markets (North and South America, Oceania, Asia, Africa-Middle East)

Work closely with the E-Commerce Marketing Manager to develop the acquisition strategy and be responsible for implementing this to drive revenue across all paid for customer acquisition channels including but not restricted to SEM, Affiliates, Re-targeting and Display Advertising.
Responsible for meeting and stretching realistic budgets/forecasts and KPIs for customer acquisition expenditure, visitors, orders, AOV and ROI (Return on Investment).
Work with a 3rd party agency to deliver a best practice SEO for all regional websites.
Work with the PPC coordinator and partner agencies to ensure best in class SEM setup and forecast volumes and profitability
Work with the affiliate program coordinator to define strategy and KPI’s across all regions
Work with Display advertising coordinator to monitor performance of awareness, traffic acquisition and retargeting campaigns
Continued analysis of sales data and competitor activity to inform tactical and strategic decision making
Responsible for ensuring all E-Commerce customer acquisition marketing activity is consistent with digital and brand marketing activity and guidelines.
Manages a team of 3 e-marketing coordinators

---- Profil recherché
Education : Master degree (preferably from a business school)
Experience required : 4-5 years
Proven track-record of planning and executing digital marketing campaigns across PPC, and display media prospecting and retargeting
Previous experience working with third party marketing agencies including search, online advertising, affiliates and re-targeting
Demonstrable knowledge of SEO
Eager to take on the management of a team
Experience in an international environment
Fluent in both English and French
Excellent written and verbal communications skills
Exceptional organisational skills required
Strong analytical skills
Ability to adhere to budgets and deliver exceptional results within a fast paced environment essential

---- Lieu
Paris La Defense

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Publié le 02-05-2018
Vu: 506 fois